In order to realize our purpose we have clearly set our expectations, regarding what we need to achieve and how it will be achieved.

The “how” is represented by six simple yet powerful values, which define our corporate philosophy.

• Courage: We believe that breakthrough ideas emerge, challenging conventional understandings, even in uncertain and difficult situations. For this to happen we need to think big, speak “openly” and be decisive.
• Excellence: We will succeed in changing the facts in the field of exercise, only when we manage to perform, all together, to the maximum of our abilities. This happens when we focus on what has real value, clarify our roles and responsibilities, and always evaluate our performance.
• Innovation: Great ideas and changes are created by those who think and act beyond logic and challenge the facts! Innovation is the driver of our development, the path we follow, the life-giving breath that breathes us!
• Honesty: In the era of globalization, open information, free trade, honesty is the value that leads us to balance and self-esteem!
• Study: Knowledge and study is the source of evolution. We train and above all we train to be useful in a world that is constantly changing and evolving!
• ‘Can-do’ ethos: We only say no when every possible avenue has been explored. And even then, we might just find you a workaround.
• Joy: We give our work and it rewards us. We are happy when we take pride in our accomplishments, recognize each other’s worth, and celebrate our successes.